Generative Engine Optimisation
Get your content cited by AI, not just ranked.
Generative Engine Optimisation ensures your content is found and cited by AI systems like ChatGPT and Google AI Overviews, driving visibility and authority across search surfaces.
Your competitors are being cited by AI. Are you?
When users query AI systems like ChatGPT or Gemini, answers are sourced from somewhere. If your content isn’t structured for extraction or lacks entity clarity, you won’t be the source. Traditional SEO rankings don’t guarantee AI visibility. The content that gets cited is comprehensive, entity-rich, semantically aligned, and structured for machine readability. This requires a distinct approach beyond keyword chasing.
What we do
Our generative engine optimisation capabilities
Entity gap analysis
Identify missing entities and concepts by analysing top-cited content, ensuring your content covers the full scope AI systems expect.
Semantic content optimisation
Restructure and enrich your content to improve semantic alignment, enhancing its relevance to AI queries.
Structured data for AI retrieval
Implement JSON-LD schema markup to help AI systems understand your content structurally, enhancing citability.
AI visibility monitoring
Track whether your content is cited across AI platforms like ChatGPT and Google AI Overviews, providing insights traditional tools miss.
Content architecture for AI readability
Design semantic HTML structures and page layouts that facilitate easy parsing and extraction by AI models.
E-E-A-T & authority signals
Strengthen experience, expertise, authoritativeness, and trustworthiness to boost credibility with both search engines and AI systems.
Our approach
How we work differently.
We utilise vector embeddings and cosine similarity scoring to quantitatively align your content with AI queries, providing a measurable and strategic optimisation path.
With over 15 years of SEO expertise, we integrate core principles like entity coverage and structured data with AI optimisation, ensuring robust and enduring results.
Our methodology has consistently delivered citations across platforms like ChatGPT, Gemini, and Google AI Overviews, demonstrating our capability to enhance AI visibility effectively.
Work
Proven results on complex, large-scale projects.
- How Century 21 grew organic traffic by 8,900%
SEO-first website rebuild for a major Belgian real estate franchise. We used programmatic SEO to generate thousands of optimised location and property type pages, delivering an 8,900% increase in organic traffic.
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- How Kärcher consolidated domains to 74 Authority Score
International domain consolidation for the global market leader in cleaning technology. We led SEO strategy for the Belgian and Dutch markets, migrating from country-code TLDs to a unified kaercher.com structure, growing Domain Authority from 23 to 74.
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- How Remeha Belgium grew organic traffic by 733%
Site architecture redesign and SEO strategy for a leading HVAC manufacturer. Transformed a flat product structure into a keyword-driven hierarchy with the heat advisor lead generation tool, delivering a 733% increase in organic traffic.
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Expertise shaped by working with major brands
Ready to get cited by AI?
Book a discovery call and we'll show you where your AI visibility stands today.
Our process
How we deliver results.
Step 1
Discovery & Audit
We start with a deep-dive into your current organic presence, technical setup, and competitive landscape to identify the biggest growth opportunities.
Step 2
Strategy & Roadmap
Based on our findings, we build a prioritised roadmap combining technical SEO, programmatic SEO, and GEO tactics tailored to your industry.
Step 3
Execution & Automation
We implement the strategy hands-on, from technical fixes and content architecture to workflow automation that scales your organic output.
Step 4
Measure & Iterate
We continuously monitor performance, report on results, and refine the approach to compound organic growth over time.
Frequently asked questions
Your questions answered.
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Jenoff Van Hulle
Jenoff Van Hulle
Jenoff Van Hulle