Generative Engine Optimisation
Get your content cited by AI, not just ranked.
Generative Engine Optimisation is the work of becoming the source AI systems name and cite. It builds on solid SEO, then adds the entity clarity and content structure that decide whether an engine quotes you or a competitor.
AI answers cite someone. The question is whether it is you.
When people ask ChatGPT, Perplexity, or Gemini, or read a Google AI Overview, the answer is built from sources the system trusts and can extract cleanly. These are two different surfaces: AI Overviews sit inside Google, while the chat engines answer from their own sources. Ranking well helps, but it does not guarantee a citation. What gets cited is content with clear entities, complete coverage, and a structure a machine can lift. That takes a specific approach on top of SEO.
What we do
What we do in generative engine optimisation
Entity and gap analysis
We map the entities and subtopics the engines expect for your topics, and find what your content is missing compared with the sources that already get cited.
Content built for extraction
We shape content so answers stand on their own, with clear questions, definitions, and summaries an engine can quote and attribute to you correctly.
Topical coverage and clarity
We strengthen how fully and clearly your content covers a topic, so it reads as a genuine authority on the subject rather than a partial answer.
Authority and trust signals
We build the signals, on the page and off it, that make engines treat your content as a credible source worth citing, including clear authorship and sourcing.
Structured data for AI
Schema helps engines understand and attribute your content. We define what is needed for AI citation, and our technical SEO service implements the connected structured data it sits in.
Aligned to real prompts
We work from the actual questions your buyers ask AI systems and shape content to answer them directly. For a full measurement of where you stand across search and AI, our audit service provides the baseline.
Our approach
How we work differently.
AI citation rewards the same fundamentals as search, entities, coverage, and trust, done to a higher standard. We build generative engine optimisation on a sound SEO base rather than treating it as a separate trick.
We separate Google AI Overviews from the chat engines and work each on its own terms, because the content and signals that win one do not automatically win the other.
Because AI citation is never guaranteed, we work from measurement: what is cited today, where the gaps are, and what changed after each round. That measurement is our audit service.
Work
Proven results on complex, large-scale projects.
- How Century 21 grew organic traffic by 8,900%
SEO-first website rebuild for a major Belgian real estate franchise. We used programmatic SEO to generate thousands of optimised location and property type pages, delivering an 8,900% increase in organic traffic.
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- How Kärcher consolidated domains to 74 Authority Score
International domain consolidation for the global market leader in cleaning technology. We led SEO strategy for the Belgian and Dutch markets, migrating from country-code TLDs to a unified kaercher.com structure, growing Domain Authority from 23 to 74.
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- How Remeha Belgium grew organic traffic by 733%
Site architecture redesign and SEO strategy for a leading HVAC manufacturer. Transformed a flat product structure into a keyword-driven hierarchy with the heat advisor lead generation tool, delivering a 733% increase in organic traffic.
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Expertise shaped by working with major brands
Ready to get cited by AI?
Book a call and we will show you where your content stands across the AI engines today.
Our process
How we deliver results.
Step 1
Measure & Audit
We measure before we move. A baseline of your visibility across search and AI, your technical setup, and the competitive landscape shows exactly where the biggest, most winnable opportunities are.
Step 2
Strategy & Roadmap
We build a prioritised roadmap tiered by difficulty and phased over time, combining technical SEO, programmatic SEO, and GEO so easy wins ship first and harder plays are sequenced.
Step 3
Execution & Automation
We implement hands-on and ship in waves, from technical fixes and content architecture to workflow automation. Redirects ship with the pages, so nothing regresses as we move.
Step 4
Measure & Iterate
We monitor performance across both search and AI, report on results, and refine the approach to compound organic and AI visibility over time.
Frequently asked questions
Your questions answered.
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Jenoff Van Hulle
Jenoff Van Hulle
Jenoff Van Hulle