SaaS & Technology
Stop losing deals to aggregators
and AI-generated answers.
We help SaaS and technology companies build organic visibility across Google and AI search, turning your product content into the source that both algorithms and language models cite.
Your competitors are not just other SaaS companies. They are G2, Capterra, and ChatGPT.
SaaS buyers compare options on G2, read Reddit threads, and increasingly ask ChatGPT for recommendations before they ever talk to sales. If your product pages and thought leadership are not structured for both search engines and AI systems, aggregators capture the demand before potential customers reach your site.
Challenges
The SaaS visibility problems we solve.
Aggregator dominance in buying queries
G2, Capterra, and TrustRadius outrank individual SaaS companies for high-intent category queries. The opportunity lies in content they cannot cover: named competitor comparisons, integration pages, and feature-specific queries that require genuine product detail.
AI systems citing competitors instead of you
When potential customers ask ChatGPT for tool recommendations, AI assembles answers from the most comprehensive, well-structured sources. Without clear entity coverage, structured data, and citations across authoritative third-party sites, competitors with wider footprints get recommended instead.
Content that ranks but does not convert
High-volume top-of-funnel keywords inflate traffic without driving trials or demos. A product-aware keyword with 500 searches and 15% conversion is worth more than a generic term with 5,000 searches and 0.5%. Without mapping keywords to funnel stages, organic traffic becomes a vanity metric.
Untapped product-led content opportunities
Free tools, calculators, and template libraries drive organic traffic while generating sign-ups and earning backlinks. Yet most SaaS sites treat product and content as separate concerns, missing the compounding returns of product-led SEO.
Our services
How our services apply to SaaS and technology companies.
SEO
Technical SEO
Fix crawlability, rendering, and performance issues across your SaaS site. Architecture redesign and internal linking that builds topical clusters around use case pages, competitor comparisons, integrations, and glossary terms.
template: "services/{service}/{city}"
data_sources:
- cities: 847 locations
- services: 12 service types
output:
pages_generated: 10,164
schema: LocalBusiness
internal_links: autoSEO
Programmatic SEO
Template-driven page systems for integration directories, use-case landing pages, and feature combination pages that capture long-tail SaaS buyer queries at scale.
SEO
On-Page SEO
Optimise title tags, meta descriptions, heading hierarchy, and internal links across product, feature, and comparison pages. On-page SEO that makes every page compete for the queries aggregators currently dominate.
AI
GEO (Generative Engine Optimisation)
Get your product cited when potential customers ask AI about your category. Entity mapping, structured data for extractability, E-E-A-T signals, and content restructuring tailored to how LLMs retrieve answers.
AI
Link & Citation Building
Build external authority through integration partner co-marketing, original research, utility-driven free tools, and strategic placement on the sources LLMs draw from for your category.
Automation
SEO/GEO Content Automation
Automated workflows for product-led content at scale: comparison pages, integration guides, and use-case articles generated from your product data with built-in quality scoring.
Our approach
How we work differently.
- SaaS is our primary vertical, not a sideline
We work with SaaS and technology companies as a core focus, not as one industry among dozens. That means we understand product-led content strategies, the dynamics of competing against aggregators, how to structure comparison and integration pages that convert, and the multilingual complexities of international SaaS products. Our work is shaped by what drives trials, demos, and sign-ups, not just traffic and rankings.
- SEO and GEO in a single methodology
Most agencies treat traditional SEO and AI visibility as separate workstreams. We apply a unified methodology that optimises for both surfaces simultaneously: the same entity analysis that improves your Google rankings also makes your content more citable by ChatGPT and Gemini. The same structured data that unlocks rich results also helps AI systems extract and attribute your content. You get compounding returns from a single investment.
- Custom tooling that adapts to your business
We build bespoke systems tailored to each client’s content needs. Your domain knowledge is processed through semantic chunking and tagged with whatever metadata dimensions matter for your specific business, whether that is persona, use case, funnel stage, product line, or integration partner. This feeds a content pipeline that produces output reflecting your actual positioning, not generic AI copy.
Work
Proven results on complex, large-scale projects.
- How Century 21 grew organic traffic by 8,900%
SEO-first website rebuild for a major Belgian real estate franchise. We used programmatic SEO to generate thousands of optimised location and property type pages, delivering an 8,900% increase in organic traffic.
Read case study
- How Kärcher consolidated domains to 74 Authority Score
International domain consolidation for the global market leader in cleaning technology. We led SEO strategy for the Belgian and Dutch markets, migrating from country-code TLDs to a unified kaercher.com structure, growing Domain Authority from 23 to 74.
Read case study
- How Remeha Belgium grew organic traffic by 733%
Site architecture redesign and SEO strategy for a leading HVAC manufacturer. Transformed a flat product structure into a keyword-driven hierarchy with the heat advisor lead generation tool, delivering a 733% increase in organic traffic.
Read case study
Expertise shaped by working with major brands
Losing organic visibility to aggregators and AI answers?
Book a call to discuss how your SaaS product can become the source that both Google and AI systems reference.
How AI search is reshaping SaaS discovery.
The first touchpoint for SaaS buyers is increasingly an AI-generated answer, not a Google result. When someone asks ChatGPT to recommend tools in your category, the response is assembled from sources the model deems most authoritative. Unlike traditional search where you can compete on ranking position, AI citation is binary: you are in the answer or you are not.
Most SaaS companies still optimise exclusively for Google while ignoring how their content performs in AI systems. The companies that act now, structuring content for both traditional and AI search, will capture disproportionate visibility before the market catches up. Product-led content is especially powerful here: free tools, templates, and interactive resources create the kind of authoritative content that AI systems prefer to cite.
We bridge this gap by treating SEO and GEO as a single discipline. Content is audited for both crawlability and AI extractability. Site architecture is designed to form coherent topical structures. External authority is built through links and citations that signal credibility to both Google’s algorithms and the LLMs that power AI search.
Related industries
Explore other industries we serve.
E-commerce
Fix crawl budget waste, index product pages at scale, and get your catalogue cited in AI-powered shopping queries.
Recruitment & Job Boards
Build programmatic page architectures that rank across thousands of location and role combinations, and get cited in AI-driven candidate searches.
Enterprise & Industrial
Optimise complex multi-market sites for search visibility and AI citation across product catalogues, support portals, and technical content.
Frequently asked questions