SEO & GEO engineering
built on 15 years of search.

Meet the founder

Jenoff Van Hulle founded mieco after 15 years at the intersection of enterprise SEO, AI, and digital strategy. He started at GroupM (WPP), progressing from SEO Consultant to Head of Search. Over four years he built a Search Centre of Excellence and delivered programmatic SEO architectures that produced 90 to 250x traffic growth for brands including Century21, Kärcher, Start People, and Mazda. From there he led a 15-person digital team at DexVille, delivered 10x organic growth for Remeha, and ran organic and paid strategy at Whale. As Managing Director of BossData, he led AI-powered campaign automation that earned a Silver IAB Mixx Award in 2025.

That experience is now the foundation of mieco. Jenoff leads a collective of seasoned SEO and GEO specialists who together cover technical SEO, programmatic scale, content architecture, structured data, and generative engine optimisation. The team builds proprietary workflow automation to accelerate SEO and GEO delivery, helping brands architect for both traditional search rankings and AI citation across ChatGPT, Gemini, and Google AI Overviews.

Jenoff holds master's degrees in Philosophy (Ghent University), International Relations (KU Leuven), and Research Journalism (Thomas More). He built technical depth throughout his career with training in web development (HTML, CSS, PHP, Python), Python for SEO, and AI engineering covering LLMs, RAG architectures, and AI agents. He speaks Dutch natively with professional fluency in French and English.