Featured
Jenoff Van Hulle
Jenoff Van Hulle
Jenoff Van Hulle
Jenoff Van HulleVisibility Is an Engineering Problem
The search landscape fractured. AI Overviews, ChatGPT, Perplexity, and Gemini now sit between your content and your audience. Most of the industry responded by producing more content. That was the wrong move. The real shift isn't about content volume. It's about technical architecture.
Jenoff Van HulleAI search is here: why your content strategy needs to change now
AI referral traffic grew 357% in a single year. Traditional SEO still matters, but it's no longer enough. Learn how AI systems find, trust, and cite content, and what your brand must do to stay visible across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Jenoff Van HulleProgrammatic SEO: how to turn one page template into thousands of ranking pages
Your business data contains thousands of keyword combinations that users are actively searching for. Programmatic SEO turns those data dimensions into a scalable page architecture that captures demand manually created content could never reach. Here's the methodology, the risks, and a real case study.
Jenoff Van HulleWhy most AI content fails at SEO and what to do about it
AI has solved the volume problem. Anyone can generate 50 articles in an afternoon. But volume was never the real challenge. The real challenge is producing content that ranks in Google, gets cited by LLMs, and actually says something worth reading.