Industries
Every industry searches differently.
Your strategy should too.
Search behaviour, competitive dynamics, and AI citation patterns vary dramatically by vertical. We build SEO and GEO strategies tailored to how your industry actually works.
Sectors we serve
Industry-specific SEO & GEO.
SaaS & Technology
Outrank aggregators like G2 and Capterra, and get your product cited by AI systems for category, feature, and use case queries.
Financial Services & Fintech
Compete with high-authority incumbents and aggregators, stay compliant, and get cited by AI in one of search’s most expensive markets.
E-commerce
Fix crawl budget waste, index product pages at scale, and get your catalogue cited in AI-powered shopping queries.
Recruitment & Job Boards
Build programmatic page architectures that rank across thousands of location and role combinations, and get cited in AI-driven candidate searches.
Real Estate & Property
Scalable search architectures for thousands of location, property type, and transaction combinations in both Google and AI search.
Enterprise & Industrial
Optimise complex multi-market sites for search visibility and AI citation across product catalogues, support portals, and technical content.
Why generic SEO falls short.
Most SEO playbooks treat every website the same: audit, fix technical issues, publish content, build links. But the queries that matter, the content formats that rank, and the competitive landscape differ fundamentally between a SaaS company fighting aggregators and an e-commerce store managing thousands of product pages.
Industry context shapes everything. In recruitment, the challenge is building persistent pages around ephemeral listings. In real estate, it is capturing combinatorial location demand at scale. In enterprise, fragmented domain authority across markets can silently erode years of SEO investment. Each vertical has its own crawl patterns, its own rich-result opportunities, and its own set of sources that AI systems draw from when generating answers.
We start every engagement with a sector-specific search landscape analysis: which queries drive revenue, which competitors own the SERP and AI citations, and where the structural gaps are. That diagnostic shapes the technical architecture, the content strategy, and the GEO playbook, so every recommendation is grounded in how your market actually searches.
Capabilities
Capabilities we apply across every industry.
Audit
Organic & AI Visibility Audits
Measure your real visibility across Google, AI Overviews, and the chat engines, then get a prioritised roadmap. The diagnostic that points every other service at the right target.
SEO
Technical SEO
The machine layer. We make your site easy for search engines and AI to crawl, render, and understand, and implement the structured data everything else builds on.
template: "services/{service}/{city}"
data_sources:
- cities: 847 locations
- services: 12 service types
output:
pages_generated: 10,164
schema: LocalBusiness
internal_links: autoSEO
Programmatic SEO
The scale layer. We turn structured data into large sets of pages that rank and can be cited, with the URL architecture, internal linking, and indexation control to do it without thin content.
AI
GEO (Generative Engine Optimisation)
The AI citation layer. We make your content the source AI engines name and cite, with entity clarity, content built for extraction, and the authority signals that earn a citation.
AI
Link & Citation Building
The authority layer. Editorial links, consistent listings, and presence on the third party sources beyond your own site that search engines and AI engines trust and cite.
Automation
SEO/GEO Content Automation
The production layer. Workflows that turn a keyword, topic, or question into a page ready to publish, grounded in your knowledge and checked against what already ranks.
Work
Proven results on complex, large-scale projects.
- How Century 21 grew organic traffic by 8,900%
SEO-first website rebuild for a major Belgian real estate franchise. We used programmatic SEO to generate thousands of optimised location and property type pages, delivering an 8,900% increase in organic traffic.
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- How Kärcher consolidated domains to 74 Authority Score
International domain consolidation for the global market leader in cleaning technology. We led SEO strategy for the Belgian and Dutch markets, migrating from country-code TLDs to a unified kaercher.com structure, growing Domain Authority from 23 to 74.
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- How Remeha Belgium grew organic traffic by 733%
Site architecture redesign and SEO strategy for a leading HVAC manufacturer. Transformed a flat product structure into a keyword-driven hierarchy with the heat advisor lead generation tool, delivering a 733% increase in organic traffic.
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