About the author
Jenoff Van Hulle
SEO & GEO Engineer - Making brands visible to Google AND AI - Founder @ mieco.io
Jenoff Van Hulle has spent 15 years making brands impossible to ignore, first in Google's search results, now in the AI-powered answers reshaping how people find information. After leading search teams at GroupM, heading up digital strategy at DexVille, and serving as Managing Director at BossData, he founded mieco.io, an SEO & GEO engineering collective built for the new search landscape. Where most agencies are still optimizing for yesterday's Google, mieco engineers visibility across every surface that matters: traditional search, AI Overviews, ChatGPT, Gemini, and beyond. His work spans technical SEO architecture, programmatic SEO, and generative engine optimization for brands like P&V, Dela, Toyota, Mercedes-Benz, Kärcher, Sequesto, Land Rover, Pharmapets, Beslist, IKEA, and Unilever, with results that have delivered up to 90x organic traffic growth and citation presence in AI-generated answers. Based in Antwerp. Always thinking about where search is headed next.
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Visibility Is an Engineering Problem
The search landscape fractured. AI Overviews, ChatGPT, Perplexity, and Gemini now sit between your content and your audience. Most of the industry responded by producing more content. That was the wrong move. The real shift isn't about content volume. It's about technical architecture.
AI search is here: why your content strategy needs to change now
AI referral traffic grew 357% in a single year. Traditional SEO still matters, but it's no longer enough. Learn how AI systems find, trust, and cite content, and what your brand must do to stay visible across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Programmatic SEO: how to turn one page template into thousands of ranking pages
Your business data contains thousands of keyword combinations that users are actively searching for. Programmatic SEO turns those data dimensions into a scalable page architecture that captures demand manually created content could never reach. Here's the methodology, the risks, and a real case study.
Why most AI content fails at SEO and what to do about it
AI has solved the volume problem. Anyone can generate 50 articles in an afternoon. But volume was never the real challenge. The real challenge is producing content that ranks in Google, gets cited by LLMs, and actually says something worth reading.