Expertise shaped by working with major brands
Most businesses are optimising for yesterday's search.
For years, search visibility meant one thing: rank on Google. You hired an SEO agency, they optimised your pages, built some links, and traffic grew. The playbook was well understood. But the landscape has fractured. Google now surfaces AI Overviews above organic results. ChatGPT, Gemini, and Perplexity answer purchase-intent queries directly. Your potential customers are finding answers, and making decisions, in places your current strategy doesn't reach.
The problem isn't that SEO stopped working. It's that SEO alone is no longer enough. Businesses that only optimise for traditional rankings are invisible in the fastest-growing discovery channels. And the gap widens every quarter as AI-powered search takes a larger share of how people find, compare, and choose.
You need a partner that understands both worlds: the technical foundations that drive organic rankings and the entity signals, structured data, and content architecture that make AI systems cite your business. That's what we build.
Services
Visibility engineered across every surface.
SEO
Technical SEO
The engineering layer that everything else is built on. Comprehensive audits, architecture design, and technical specifications for large-scale (multi-market) sites.
template: "services/{service}/{city}"
data_sources:
- cities: 847 locations
- services: 12 service types
output:
pages_generated: 10,164
schema: LocalBusiness
internal_links: autoSEO
Programmatic SEO
Scalable page architectures for location and category, product and attribute, and other combinatorial patterns that capture long-tail demand.
SEO
On-Page SEO
Optimise your site's architecture and content for search engines and AI systems. On-page SEO that builds lasting visibility and authority.
AI
GEO (Generative Engine Optimisation)
Make your business the source frontier models cite. Entity optimisation, structured data, content extractability, and AI readiness across every signal that matters.
AI
Link & Citation Building
Identify which external sources frontier models draw from for your target queries, and get your business placed on them. AI-powered source mapping meets targeted outreach.
Automation
SEO/GEO Content Automation
Automated workflows connecting content production, knowledge bases, and quality scoring into powerful pipelines.
Our approach
How we work differently.
- Engineering-led, not content-first
Most agencies start with keyword lists and blog calendars. We start with your site's technical architecture, because no amount of content will compensate for a foundation that can't support rankings. We fix the engineering layer first, then build content and GEO optimisation on top.
- Unified SEO and GEO from day one
We don't treat AI visibility as a separate workstream bolted on after traditional SEO. Every technical decision, from structured data to content structure, is made with both Google rankings and AI citability in mind. One integrated strategy, not two competing roadmaps.
- Systems, not deliverables
We build reusable tooling: automated content pipelines, programmatic page templates, and quality scoring workflows. Your optimisation scales with your business rather than requiring proportionally more manual effort every quarter.
Work
Proven results on complex, large-scale projects.
- How Century 21 grew organic traffic by 8,900%
SEO-first website rebuild for a major Belgian real estate franchise. We used programmatic SEO to generate thousands of optimised location and property type pages, delivering an 8,900% increase in organic traffic.
Read case study
- How Kärcher consolidated domains to 74 Authority Score
International domain consolidation for the global market leader in cleaning technology. We led SEO strategy for the Belgian and Dutch markets, migrating from country-code TLDs to a unified kaercher.com structure, growing Domain Authority from 23 to 74.
Read case study
- How Remeha Belgium grew organic traffic by 733%
Site architecture redesign and SEO strategy for a leading HVAC manufacturer. Transformed a flat product structure into a keyword-driven hierarchy with the heat advisor lead generation tool, delivering a 733% increase in organic traffic.
Read case study
Industries
Industry-specific SEO & GEO.
SaaS & Technology
Outrank aggregators like G2 and Capterra, and get your product cited by AI systems for category, feature, and use case queries.
E-commerce
Fix crawl budget waste, index product pages at scale, and get your catalogue cited in AI-powered shopping queries.
Recruitment & Job Boards
Build programmatic page architectures that rank across thousands of location and role combinations, and get cited in AI-driven candidate searches.
Real Estate & Property
Scalable search architectures for thousands of location, property type, and transaction combinations in both Google and AI search.
Enterprise & Industrial
Optimise complex multi-market sites for search visibility and AI citation across product catalogues, support portals, and technical content.
From the blog
Latest insights on SEO & GEO.
Jenoff Van Hulle
Jenoff Van Hulle
Jenoff Van Hulle