Jenoff Van HulleThe Ranking Apocalypse: Why Position One Means Nothing in AI Search
Traditional SEO rankings have collapsed as predictors of AI visibility, with only 37% of AI Overview citations now coming from top-10 pages.
Jenoff Van HulleEntity Optimisation for AI Overviews: Staying Visible in Breaking News
When AI Overviews do appear for news queries, the publications that get cited aren't necessarily the top-ranking ones in traditional search.
Jenoff Van HulleVisibility Is an Engineering Problem
The search landscape fractured. AI Overviews, ChatGPT, Perplexity, and Gemini now sit between your content and your audience. Most of the industry responded by producing more content. That was the wrong move. The real shift isn't about content volume. It's about technical architecture.
Jenoff Van HulleAI search is here: why your content strategy needs to change now
AI referral traffic grew 357% in a single year. Traditional SEO still matters, but it's no longer enough. Learn how AI systems find, trust, and cite content, and what your brand must do to stay visible across ChatGPT, Gemini, Perplexity, and Google AI Overviews.