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Insights on search visibility.

Thinking on technical SEO, programmatic scale, generative engine optimisation, and the engineering behind modern search visibility.

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Wednesday, January 14, 2026
Jenoff Van Hulle

Why most AI content fails at SEO and what to do about it

AI has solved the volume problem. Anyone can generate 50 articles in an afternoon. But volume was never the real challenge. The real challenge is producing content that ranks in Google, gets cited by LLMs, and actually says something worth reading.